There are a few tradeshows in the shoe industry that draw in a broad enough group of retailers to be considered national. The Magic/Platform show taking place right now in Las Vegas is one of those. The show is so large that a buyer can shop for everything from the highest of footwear and apparel fashion, to the most basic accessory.
This year we were super excited to talk to retailers around the U.S. because we’ve made some significant changes to our collections. The changes can be seen in our styling, felt in our added comfort features, and also where we’re manufactured. (As we mentioned before one of our collections will be made in the USA!)
We realize that comfort can be somewhat of a personal, subjective thing. (Just ask my husband when we’re discussing the “appropriate” level of air conditioning in the car). And I wouldn’t dare to presume what makes you comfortable when it comes to sandals. There’s a range of foot shapes and sizes as well as foot maladies. Someone with diabetes might need something different than someone who suffers from plantar fasciitis. What I can tell you, is that this year’s crop of California Footwear Co. sandals are the most comfortable I’ve ever worn. They have an ergonomic footbed that most people need and enjoy, with ample cushioning to make you forget you’re wearing something really healthy for your feet and body.
So far, we have received phenomenal feedback from retailers. We are expecting to greatly broaden our distribution in brick and mortar stores in Spring 2015. In the meantime, you can find a limited availability of some of these styles available now on our website. Check out the Clarion in our “Caliente” Collection from Spain if you like a slight heel. Or the Crissy in our Sunshine Collection if you want a plush, “walking-on -clouds” experience.